Luncheon Events

Best-in-Class Mobile
Sales Enablement

Event overview

Join CSO Insights and MicroStrategy to learn how the top 10% of sales organizations are successfully leveraging mobile sales enablement apps that significantly boost performance of their sales reps on the road.

CSO Insights' recent survey of over 1,200 firms worldwide found that approximately 2 out of 3 firms are now giving sales people access to corporate data and tools via mobile devices. But while utilization of mobile devices is becoming ubiquitous, the study also found that the impact this technology is having on sales performance varies widely. Learn what the most effective sales organizations have done to increase lead conversion rates by 32%, increase new product introduction close rates by 110%, increase revenues per rep by 51%, decrease the length of the sell cycle by 34%, and more. This event will also include an interactive panel discussion to address specific challenges sales teams are facing and how to successfully deal with those issues.

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Keynote speakers – Featuring CSO Insights

Jim DickieJim Dickie, Managing Partner, CSO Insights

Jim Dickie is a Managing Partner of CSO Insights. He has over 29 years of sales and marketing management experience. Jim began his career with IBM and Sterling Software and then went on to launch two successful software companies.

Jim is also a contributing editor for CRM Magazine, CustomerThink,, a contributing author for the Harvard Business Review; and the author of The Chief Sales Officers Guide to CRM, Insights into High Tech Sales and Marketing, and the co-author of The Sales & Marketing Excellence Challenge and The Information Technology Challenge. He has served as an advisor to Baylor University's Center for Professional Selling, William Patterson University's Russ Berry Institute for Professional Selling, and a lecturer at the University of Georgia's Terry College of Business.


Barry TrailerBarry Trailer, Managing Partner, CSO Insights

Barry Trailer is a managing partner of CSO Insights and brings over thirty years of professional selling experience to this role. Prior to joining CSO Insights, Barry was president of the GoldMine Division of FrontRange Solutions, Inc. GoldMine is an established brand in the CRM space with nearly one million users and over one thousand value-added resellers in North America.

Barry's writing includes The Sales & Marketing Excellence Challenge: Changing How the Game Is Played, co-authored with Jim Dickie (Jan '03). In addition he has written Sales Mastery a novel (1991), served as Contributing Editor (1997-1999) with the monthly column "Can We Talk?" for Sales & Field Force Automation (now CRM Magazine) and produced numerous white papers on sales process. In addition to research, writing and speaking on sales effectiveness Barry serves on the advisory boards of emerging companies.


IHL GroupCSO Insights benchmarks the challenges faced by today's sales and marketing organizations. They track trends in the use of people, process, technology and knowledge to improve sales effectiveness.

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11:30 am-12:00 pm
Registration and Gourmet Lunch

12:00-12:50 pm
Keynote featuring CSO Insights

12:50 pm-1:10 pm
MicroStrategy Sales Enablement Case Studies

1:10 pm-1:50 pm
Interactive panel discussion

1:50 pm-2:00 pm
Wrap up and prize drawing

All attendees will be entered in a drawing to win an Apple iPad Mini!

Registration is first-come, first-served, so don't delay…register today!

iPad Mini

Dates and Locations

Register now for a free event near you. It will be an interactive afternoon event featuring a gourmet lunch, followed by a renowned thought leader and panel discussion.

Philadelphia – August 7, 2014
Del Frisco's
1426-28 Chestnut Street
Philadelphia, PA 19102

Chicago – August 21, 2014
Del Frisco's
58 E. Oak St.
Chicago, IL 60611

Dallas – September 16, 2014
Del Frisco's
5251 Spring Valley Road
Dallas, TX 75254

Atlanta – September 18, 2014
Del Frisco's
3376 Peachtree Road
Atlanta, GA 30326

Charlotte – October 2, 2014
Bentley's on 27
27th Floor Charlotte Plaza
201 South College Street
Charlotte, NC 28244

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